Studio Krama
.
What is Clear,
gets Chosen
.
The power of clarity
for humans (and AI).
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01 · Cover
02 · Introduction · Yasmine
03 · Brand is your efficiency tool
04 · Why are you a Founder?
05 · 01 · Human
06 · 1,000,000,000,000 bits in · 4,000,000 through
07 · 5x more information every day vs 1986
08 · Confusion costs
09 · Our brain is an elimination tool
10 · Survive · Thrive · Belong
11 · Pascal · long letter
12 · There is a hack
13 · The art of storytelling
14 · Story makes music out of noise
15 · The best brands tell stories
16 · 9 pages · Apple Lisa
17 · Pixar · video
18 · Think Different
19 · Close the gap
20 · The Hero's Journey · diagram
21 · The Hero's Journey
22 · The 5Cs write our hero's journey
23 · C1 · Customer
24 · C2 · Cost
25 · C3 · Change
26 · C4 · Credibility
27 · C5 · Choice
28 · Your Brand Truth · divider
29 · Apple · Think Different video
30 · Clarity converts · divider
31 · "Learn more" vs "Get [result]"
32 · Clarity in design · stats
33 · Three design principles
34 · How to get started
35 · Example · pitchninjas.com
36 · Example · vanta.com
37 · Example · tem.energy
38 · Example · sarwa.com
39 · Example · stripe.com
40 · 02 · Machine
41 · Your newest customer isn't human
42 · Humans walk away · AI makes it up
43 · AI · 4.4x conversion
44 · AEO 🤝 SEO
45 · AI's two roles
46 · Brand visibility audit
47 · E-E-A-T · Google's framework
48 · Experience + Expertise
49 · Authority + Trust
50 · Hacks
51 · One story. Both brains.
52 · The Clarity Room · workshop
53 · Feedback · QR
54 · Closing · Studio Krama
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